When a New Team Gets Their First “Title” Sponsor

Missouri S&T’s Formula Electric Vehicle Team is set to unveil their first car in June, a project that’s been two years in the making, but right now they’re celebrating their first big sponsorship deal. Materials technology and recycling company Umicore has signed on as the team’s “title” financial supporter. The Belgium-based firm, whose mantra is to produce “materials for a better life,” chose Missouri S&T as their first state-side collegiate partner for two reasons: S&T’s international reputation among student design teams, and the Formula Electric team’s use of the materials Umicore produces.

During a recent visit to S&T design team facilities Formula Electric team leader Nathan Bookout shows Executive Vice-President of Umicore USA Inc  Mark Caffarey some battery connectors the team produced on a 3D printer.

During a recent visit to S&T design team facilities Formula Electric team leader Nathan Bookout shows Executive Vice-President of Umicore USA Inc Mark Caffarey some battery connectors the team produced on a 3D printer.

Umicore doesn’t make the motors, batteries or steel needed to build an electric racecar, but they are a global leader in producing the key materials for rechargeable batteries in hybrid and electric cars. Sponsoring S&T’s Formula Electric Team is thus the perfect vehicle (sorry!) for announcing Umicore’s North American presence and lets the Miners tout that they’re “powered by Umicore.”

Umicore’s history both parallels and pre-dates that of S&T; the firm started as a mining company some 65 years before the Missouri School of Mines first called Rolla home.

The Miners may not be building the best electric car but they are learning how to be the best electric car engineers for the future. That means their personal and professional development should mirror that of Umicore’s growth in the U.S. economy.